Privacy Policy

1. Who we are

makemywedding.ai is a trading name of MAKE MY AI LTD, a company registered in England and Wales, company number 17415404. Registered office: Hampden House, 76 Durham Road, London, SW20 0TL.

MAKE MY AI LTD ("we", "us") is the data controller for the personal information described in this policy.

Our registered office is a statutory address for formal legal notices. It is not a contact address, and post sent there may not reach us. Contact for anything in this policy: hello@makemywedding.ai.

2. Information we collect

Your account. Your email address, and your name and profile details if you sign in with Google. Authentication is handled by our provider Supabase; we never see or store your Google password.

Your wedding planning information. The choices you make during onboarding and while planning: wedding style and traditions, season, regions, guest count range, budget band, venue-type preferences, vibe and palette selections, the concepts and images you generate, save or pin, and your conversations with Atlas.

A note on sensitive inferences. Some planning choices can reveal things about you that UK data protection law treats as special category data - for example, ceremony traditions may indicate a religion, and dietary requirements you record for guests may indicate religion or health. We process these details only because you choose to provide them and only to deliver the service you have asked for (matching, planning and catering-relevant features). We never use them for anything else.

Your guest information. Names, email addresses, household groupings, sides, RSVP responses, dietary notes and similar details - provided either by you, or directly by your guests when they respond through your wedding website. You are responsible for making sure you are entitled to share your guests' details with us (in practice: only add people you would legitimately invite and contact about your own wedding). Guest information is used solely to provide your planning tools - invitations, RSVP tracking, seating - and is never used for marketing or shared beyond the providers listed in section 6.

Photos and content you upload. Wedding website photos, and any images or files you add while planning. Photos you place on your published wedding website are public to anyone with the link; everything else you upload is private to your account.

Wedding documents you upload. Contracts, quotes, invoices, insurance certificates and similar paperwork you choose to store in your documents area. These files are private to you and your partner, held in access-controlled storage, and are never shared, analysed or sent anywhere unless you use a feature that explicitly says so. Documents you upload may contain other parties' details (a venue's or supplier's name and terms); we store them solely so you can keep your own records in one place.

Payment information. Payments are processed by Stripe. We never see or store your card number. We keep records of your subscription status, plan and billing history.

Email marketing preferences. We record your choice, the account email address it applies to, the date and time, where you made the choice, and the wording you agreed to. Each partner chooses separately. We do not infer marketing permission from signing up, paying, or accepting our terms. A change of account email address requires a fresh opt-in for the new address.

Technical information. Standard server logs and security data (such as hashed identifiers used for rate-limiting public pages), used to keep the service secure and working. We also keep first-party records of how the product's features are used - such as when an upgrade prompt is shown - to improve the service; these stay on our servers and are never shared or used for advertising.

Optional advertising measurement. Only after you allow it, our lightweight Meta pixel sends visits to a short list of public marketing pages and a completed-registration signal when a new account is successfully authenticated. The request includes the event type, a public page address without query strings, a random event identifier for registration, and technical information such as IP address and browser information. Meta may recognise you using its own cookies and connect this activity with your Meta account under its privacy policy. We do not send your email address, name, wedding details, guest lists, documents, chats, or payment information. We do not install Meta's JavaScript in the planner, enable automatic advanced matching, or upload customer lists.

3. Vendor and venue information

This section matters, so it gets its own space.

The vendor and venue profiles you see on makemywedding.ai are compiled by us from publicly available sources - primarily the business's own website and other public listings - using automated collection and AI-assisted summarisation. Each profile notes the number of public sources used and when it was last refreshed.

What that means:

• We have no commercial relationship with the businesses listed. They do not pay us, we do not take commissions, and rankings cannot be bought. A listing is not an endorsement, a verification, or evidence of any partnership.
• Businesses may not be aware they are listed. We list them because their information is public and relevant to couples planning a wedding, on the lawful basis of our legitimate interests in operating a genuinely independent discovery service (and, we believe, their legitimate interests in being discoverable by potential customers).
• The information may be out of date or incomplete. Public sources change. Always confirm details directly with a business before relying on them.
• Business contact details (such as a public enquiry email) are processed so that you can contact the business yourself. Enquiries drafted on this platform are drafts only - you send them from your own email. We never contact businesses on your behalf.

If you are a vendor or venue: you can ask us to correct your profile or remove it entirely. Email hello@makemywedding.ai with your business name and the change you want, and we will act promptly - normally within 14 days, and immediately for removal requests. You also have all the rights described in section 9.

4. How we use your information

• To provide the service: generating concepts, matching vendors, drafting enquiries, running your guest list, seating, wedding website and RSVPs.
• To personalise what Atlas creates for you, using the preferences you have given us.
• To take payment and manage your subscription.
• To send service emails (sign-in links, invitations, RSVP messages, the guest updates and reminders you compose or schedule, notifications about activity on your wedding, such as RSVP responses - you can switch these off any time - and billing notices). Emails to your guests are always triggered or configured by you, never by us. Marketing emails are optional and separate from these service emails. If you opt in, we use your account email address to send wedding planning tips, ideas for using makemywedding.ai, product news and offers. You can withdraw your consent at any time in Email preferences (/email-preferences), without affecting your account or essential service emails.
• To honour guest email preferences: every email we send to a guest carries a link to stop receiving emails about that wedding, and we suppress further sends to guests who use it. We also stop emailing addresses that bounce or report our emails, automatically.
• To keep the service secure, prevent abuse, and meet our legal obligations.
• With your separate consent, to measure and improve our Meta advertising. Rejecting or withdrawing this permission has no effect on your account, planning tools or email preferences. Use Cookie settings in the public website footer or visit /cookie-preferences at any time. Withdrawal stops future measurement; it does not undo processing that already took place with your consent.

Our lawful bases under UK GDPR are: performance of our contract with you (most of the above), our legitimate interests (security, service improvement, and the vendor catalogue described in section 3), your consent where we ask for it, and legal obligation (tax and accounting records).

5. AI processing

Atlas is powered by third-party AI models: Anthropic (text - planning conversations, summaries, matching explanations, enquiry drafts) and OpenAI (image generation for your concept boards). When you use named vendor search, our search provider (Tavily) is sent the business name you searched, not your personal details.

We send these providers only what is needed for the feature you are using. Under the agreements we rely on, they do not use data sent through our integrations to train their models.

If you ask Atlas to review a stored wedding document, the content of that document is sent to Anthropic for that one review and nothing more - documents are never sent anywhere unless you explicitly request a review. A review is a planner's summary and a set of questions worth asking, not legal advice.

AI-generated content can be wrong. Concept images are illustrative - they do not depict real venues or real products - and Atlas's summaries and suggestions should be checked before you rely on them for anything important.

6. Who we share information with

We share personal information with the service providers who help us run the platform, and with apps you explicitly choose to connect:

• Supabase - database, authentication and file storage (hosted in the EU, Ireland region)
• Vercel - application hosting
• Stripe - payment processing
• Resend - service emails (sign-in links, invitations, RSVP emails) and marketing emails where you have opted in
• Anthropic and OpenAI - AI processing, as described in section 5 (including the content of a wedding document when, and only when, you request a review of it)
• Tavily - web search for vendor discovery
• Google - only if you choose to sign in with Google
• Meta Platforms Ireland Limited - optional Facebook and Instagram advertising measurement, only with your consent. Meta processes the limited event and technical data described above under its Business Tools Terms and privacy policy (https://www.facebook.com/privacy/policy/).

We do not sell personal information. Advertising-related sharing is limited to the optional Meta measurement described in this policy.

Optional connected apps: if you connect MakeMyWedding to ChatGPT or Claude, you choose a wedding and approve the permissions shown on the connection screen. Depending on those permissions, the app can request venue and supplier matches based on your saved preferences, read your shortlist, add a result you choose, and read your wedding date, guest count, budget totals and checklist counts. The connector does not provide guest names or contact details, uploaded documents, payment details, or wedding website and RSVP access. Connections expire after 90 days and can be disconnected in Settings → Connected apps. Disconnecting prevents future access; information already shared in a conversation is governed by that app's privacy and retention settings. Connection credentials are stored as non-reversible hashes. We retain active connection records, including permissions and expiry information, and remove them through daily cleanup once they have been expired or disconnected for 90 days. Credentials needed to detect repeated token use are retained with the connection. Unlinked connection requests and abuse-prevention counters are eligible for cleanup 24 hours after expiry. Cleanup runs in bounded batches; deleting your account also deletes its connection records. Abuse-prevention counters use keyed, non-reversible identifiers rather than storing IP addresses in those counters. This is optional and separate from advertising consent.

We may also disclose information if the law requires it, or as part of a business sale or restructuring (in which case this policy would continue to apply to your data).

7. International transfers

Your data is stored primarily in the EU. Some of our providers process data in the United States. Where personal data leaves the UK, we rely on the safeguards UK GDPR permits - including UK adequacy decisions, the UK International Data Transfer Addendum and equivalent contractual protections with our providers.

8. How long we keep information

• Your account and planning data: for as long as your account is active. If you ask us to delete your account, we delete your personal data within 30 days, except where the law requires us to keep it.
• Email marketing preferences and consent records: kept while your account is active so we can respect your current choice and record how it was made. These account-linked records are deleted with your account. A suppression record may also be held by our email provider to prevent further emails to an unsubscribed, bounced or complained-about address.
• Guest and RSVP data: for as long as you keep it in your account; it is deleted with your account.
• Wedding documents: kept until you delete them, and deleted with your account. Deleting a document removes both the record and the stored file.
• Billing records: kept for as long as UK tax and accounting law requires (generally six years).
• Advertising preferences: your browser remembers an acceptance or rejection for up to six months. A short-lived registration receipt expires after five minutes. We keep an account-linked internal marker to prevent duplicate signup events; it is deleted with your account and is never sent to Meta. Meta's retention and account controls are described in its own privacy policy.
• Vendor profiles: retained while the business remains publicly operating and relevant, and removed on request as described in section 3.

9. Your rights

Under UK data protection law you have the right to: access a copy of your personal data; have inaccurate data corrected; have your data deleted; restrict or object to processing (including any processing based on legitimate interests); and receive your data in a portable format.

To exercise any of these, email hello@makemywedding.ai. We will respond within one month.

If you are a wedding guest whose details were added by a couple: you can contact the couple directly, or email us and we will help - including removing your details from our systems at your request. Every email we send to guests also carries a self-service link to stop receiving emails about that wedding, which takes effect immediately and needs no account.

If you are unhappy with how we have handled your data, you can complain to the UK Information Commissioner's Office (ico.org.uk). We would appreciate the chance to resolve it first.

10. Cookies

We use essential session cookies to keep you signed in and the service secure. The mmw_ad_consent_v1 cookie remembers your choice about optional advertising measurement for up to six months. It is not permission to send marketing emails.

Optional Meta measurement is off by default. Our consent panel offers equally accessible Allow measurement and Reject optional choices before any request is made to Meta. If you allow it, the pixel may use Meta's existing cookies to measure the public-page and signup events described in section 2. Two temporary first-party cookies, mmw_ad_receipt and mmw_ad_destination, carry the one-time registration receipt and your onward destination for no more than five minutes; their contents are not sent to Meta.

You can change your choice through Cookie settings in the website footer, or at /cookie-preferences. Rejecting stops future requests immediately in that tab and applies when other open tabs next regain focus or receive the preference update. This does not remove cookies set by Meta on its own domain; manage those through your browser or Meta account settings. Browsers or extensions that block advertising requests may prevent measurement even if you allow it.

11. Children

makemywedding.ai is for adults planning a wedding. You must be at least 18 to create an account. We do not knowingly collect information from anyone under 18.

12. Your wedding website is public when you publish it

If you publish a wedding website through the platform, the content you choose to put on it (names, story, photos, event details) is visible to anyone with the link. RSVP responses submitted by your guests are not public - they go only to you. You can unpublish your site at any time.

13. Changes to this policy

If we make material changes, we will tell you by email or a notice in the app before they take effect. The "Last updated" date at the top always reflects the current version.

14. Contact

MAKE MY AI LTD, trading as makemywedding.ai

hello@makemywedding.ai